March 17th, 2026

New Feature

Processes

Required Plan: Everyone

New Feature: HubSpot Segment Support in Rule Builder

Process rulesets and rules now work with HubSpot segments.

What’s new?

  • [BETA] Imports logic from HubSpot:

    • We have added a new beta feature to import dynamic segment logic from existing HubSpot segments into Supered.

      • Please reach out to in-app support chat if you find cases we don't support.

  • Segment criteria (similar to associations):

    • We have added the ability to specify segment membership as criteria when building rulesets or rules.

How to access this new feature:

  1. Processes → Process Rules

  2. Click into your desired ruleset or rule.

  3. Available in both flows to select Import Segment:

    • Rules (new rules only)

      1. Click + Create Rule.

      2. Import Segment button will be available inside the rule builder.

    • Rulesets

      • New

        1. Click + Create Ruleset.

        2. Click Add Criteria.

        3. Import Segment is available when building out ruleset entry & exit criteria.

      • Existing

        1. Navigate to a ruleset.

        2. Click the gear icon on either entry or exit criteria.

        3. Import Segment button is available to import logic into criteria.

Benefit: Time

  • Save yourself time by not building logic from scratch when you have already spent time in HubSpot building logic that can also be useful in this ruleset or rule.